“The privilege of a lifetime is being who you are.”
Joseph Campbell
Many months ago, when we first started talking about growing The Grooming Shoppe, I mentioned to Becca that any endeavor should have a mission statement.
Anyone can open a business.
The truly successful entrepreneur not only has a vision , they also have a purpose.
Since that initial conversation, the topic of a mission statement was not brought up again.
That was until last Thursday when Becca started texting me some possibilities.
Of course, she chose to do this on a Thursday and as you know, there is always something bout Thursday!
To say that I was not connected to the conversation would be an understatement, although I did find it interesting that what seemed like something out of the blue, had come up.
Yesterday, as we literally approached the very last minutes to get some copy to our advertising firm for a mailer we are sending out, Becca blurted out " I want people to know that we offer responsibly sourced products".
And there you had the essence of what she has been working so hard to create,
A place where responsible pet owners could source responsibly curated products.
This was her goal.
This is her mission.
From eco-friendly poop bags to earth friendly packaging, Becca has made it clear to our distributors and vendors that this is the experience we want to bring to our customers.
Words like sustainable and environmentally responsible are not catch phrases to her. They are her way of life.
She has created a pet supply store for tree huggers.
In the end, she didn't have to find her mission statement, it found her!
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