Who knew?

 I can not begin to share with you how overwhelming and humbling your responses were to my post the other day about Breast Cancer Awareness were.

While my intent was to shine a light on the glaring absence of pink at NFL and MLB games,along with on the political hacks who appear on media outlets daily as well as the always "jumping on the latest cause celeb" celebrities,the overwhelming majority of feedback was so warm and supportive of what Susan has been through over these last few months.Touching doesn't come close to describing it.

I was sharing this with the nurse at my doctor's office the other day and she said,kind of matter of factly, while it is still Breast Cancer Awareness month, the NFL has shifted to a new platform called Crucial Catch.According to their website "The NFL's Crucial Catch mission is to fight cancer through early detection and risk reduction. The league, its clubs, players, the NFL Player Association, and the American Cancer Society are committed to providing individuals with the tools they need to help them better understand early detection and ways to reduce their cancer risk. Each year, every NFL team raises awareness during their Crucial Catch game, which features on-field and in-stadium Crucial Catch elements. Crucial Catch games also present a special opportunity to honor cancer survivors and those currently battling cancer."

Who knew?

Certainly not me.

Certainly not my daughter Becca who is as woke as she is into watching football.

Actually, not one person in the very large circle of friends who read my blog seemed aware of this either.

Whoever is in charge of marketing for the NFL should probably be fired.

The message seems to have gotten lost.

For years now, during the month of October, we have been flooded with pink images.

Socks,sneakers,wristbands,ribbons,t-shirts,hats you name it ,they all turned pink.

All of that has disappeared.

The all encompassing "all cancers are bad" have mollified the impact statement once so laser focused on this one particular cause.

Here's one thing I learned during Susan's treatment.

It worked because the entire plan was to pinpoint a specific problem,address it treat it and get rid of it.

Period!

Her medical team didn't concern itself with sore throats or her skin tags, or her knee pain. They found a lump,determined that it was cancer and dealt with that and only that.

The results?

Nothing but excellent.

Sorry NFL. Sorry Crucial Catch.

Nice try, but ineffective and ,well for lack of a better way to put it,dismissive of the cause.

You have taken the focus away from the mission.

Basically,you took your eye off of the ball.

Frankly, this is what happens all of the time.

Instead of addressing a cause,problem,situation or isolated incident,someone opens the barn door and pulls out the band wagon for everyone with a gripe and a placard to jump on.

Suddenly it is no longer about the fact issue,it is now about a movement.

Towards the end of 2019, there were a spathe of anti-semitic attacks here in the New York area.

A cry went out to Congress and our leaders to denounce this targeted anti-semitism.

Their response?

"All racism is bad".

Cowards!

When did speaking plain truth cease?

When did calling a spade a spade stop being a thing?

Why must every thing that happens become about the band wagon?

It's the horse that's pulling the load.

Take care of the horse!

Crucial Catch?

More like dropped pass in the end zone.

One thing every coach will always drill into his players,keep your eye on the ball until the catch is complete!

Shabbat Shalom!